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Business Plan


    Example: To earn money for my family while providing service to my community.


    (You can have 2, 3 or 4 objectives.)
    (What do you want to happen?  See examples.)

    1. Example: My customers will be very satisfied with the service I give.

    2. Example: I will build the business to have $3,000 USD a month gross profit.   

    3. Example: I will supply easy-to-install auto parts.  I will sock frequently sold items, lesser used items I will order.

    4. Example: Sell chickens to people in my community for butchering.


    (Give an overall description of your business.  This is a brief description of the information you will give in more detail in the other sections.  You can think of it as a summary of each of the other sections, but it is presented here so someone can get a quick grasp of your project. )


    (where/how will you get the money?)

    1. What is the market, or demand, for your goods or services?
      (this is a general statement about the size and money characteristics of your market.)

    2. Include your Quick Analysis here, even though the details may be reported elsewhere.  

    3. Start-up costs
      (What will it cost to get what you need in order to get started?)

      Example: Gas generator, $325.  Gasoline, 5 gallons, $25, basic inventory, $95.  Total $445 USD.

    4. Basic Operations

      Example: Buy baby chicks and raise, then sell.  Sell adult chickens at $3.25 USD each and sell 5 a day.  Costs for 24 chicks is $10.00 USD,  and I will need three bags of food at $15 a bag to get them to the size to sell for butchering.

    5. Funding

      Example:  I need $440 USD to start.  Dr. Epps will fund 80% of that, equaling $325 USD.  I will borrow $40 USD from my aunt and put in $48 USD myself.  I will send 20% of my gross profit to my partner, Dr. Epps, each month.  I will keep the 80% and use at least half of it for re-stocking inventory and saving for emergencies and the other half, if needed, I can use as “take home pay” to help with family living expenses.


    1. Overcoming objections:

      What will be the main objections people will have to buying what you have to sell?  Write them here:  Now, after your wrote down the objections, write down something to say to “overcome” that objection. Example: Customer says, “I think I would rather have fish for dinner.”  You say, “Fish is good, but the good thing about my chickens is they have eaten only healthy food.  I fed them myself so I know, that means the meat will be healthy and good for you.”
      Do this for each objection.

    2. Questions:

      Study the Market research questions:  Answer them thoroughly.

From the video course: “How To Start A Micro Business” by Dr. Jerry Dean Epps, Ph. D.

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